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Method of estimating product distribution

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专利名称:Method of estimating product distribution发明人:Mark A. Felthauser,Preston L.

McHenry,Harold J. Petrimoulx,Jeffrey B.Schott

申请号:US08/042518申请日:19930405公开号:US05420786A公开日:19950530

摘要:Sales activity of a product at sales outlets including sales outlets at which salesactivity data is sampled and unsampled sales outlets is estimated by determining thedistances between each of the sampled sales outlets and each of the unsampled salesoutlets and correlating sales activity data from the sampled sales outlets according tothe determined distances. The sales activity volume of the product at the plurality ofsampled outlets and the estimated sales activity volume of the product at the

unsampled outlets are combined to obtain an estimate of sales activity for all the salesoutlets. Sales activity of products prescribed by a physician at both the sampled andunsampled outlets can be estimated by correlating sales activity data for the prescribingphysician at the sampled outlets according to the distances between the sampled outletsand the unsampled outlets.

申请人:IMS AMERICA, LTD.

代理机构:Fitzpatrick, Cella, Harper & Scinto

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