《商务英语阅读》课程教学大纲
一、课程的性质和任务
课程性质：商务英语阅读是商务英语
/国际商务四年制双专业的一门专业职能必修课。
主要任务：本课程各模块均围绕学生精心设计，体现“在轻松阅读中增长英语阅读知识和专业知识”的理念。内容既涉及企业内部管理的范畴，又涉及企业外部商业环境中与企业经营息息相关的各个重要方面。第一册主要侧重企业管理、组织及文化建设等主题；第二册主要侧重产品、市场、国际贸易及可持续发展等专业知识的介绍，旨在使高职学生能够初步了解国际商贸的整体轮廓，为其将来从事一般性商务工作以及进一步的专业学习打下基础。二、课时分配
序号
课
时
课
题
一4 Business and Society 二4 Business Ethics 三4 The Sole Proprietorship 四4 Corporation 五4 Franchising
六4 Business Management Principles 七4 Business Management Skills 八4 Managers and Business Leaders 九4 Internal Business Communication 十4 Cross-Cultural Communication 十一4 Corporate Culture 十二4 Financial Management
十三4 Human Resource Management (I) 十四4 Human Resource Management (II) 十五4 Reverse Logistics 十六8 Exercises 十七
4 Product (I)
1
十八十九二十二十一二十二二十三二十四二十五二十六二十七二十八二十九三十三十一三十二三十三三十四三十五
4 4 4 4 4 4 4 4 4 4 4 4 4 4 8 4 4 4
Product (II) Pricing Marketing (I) Marketing (II) Electronic Commerce
Accounting and Financial Statements Insurance Business Law International Trade (I) International Trade (II) Sustainable Development Business Organization
International Business Organization Globalization Exercises Review Test 机动
三、课程教学内容
Unit 1.
重点：Business and Society
难点：relationship between business and society; responsibility of business in society; principles
of global corporate responsibility
Unit 2.
重点：Business Ethics
难点：definition of business ethics; four broad themes of business ethics; business ethics in everyday business
Unit 3.
重点：The Sole Proprietorship
难点：definition of a sole proprietorship; starting a business as a sole proprietorship; advantages of doing business as a sole proprietor
2
Unit 4.
重点：Corporation
难点：definition of corporation; advantages of operating a corporation; operation of a corporation Unit 5.
重点：Franchising
难点：definition of franchising; operation of franchising; history and development of franchising Unit 6.
重点：Business Management Principles
难点：definition of management; basic principles of management; process of management by objectives
Unit 7.
重点：Business Management Skills
难点：importance of managerial effectiveness; differences between effectiveness and efficiency; time management and its skills
Unit 8.
重点：Managers and Business Leaders
难点：definitions of business managers and leaders; differences between a manager and a leader in business; managers’ effective communication skills
Unit 9.
重点：Internal Business Communication
难点：overview of internal communication; three channels of effective communication; main objectives of internal communication mechanisms; principles of strategic organizational communications
Unit 10.
重点：Cross-Cultural Communication
难点：definition of culture; implications of culture shock; cross-cultural communication challenges; benefits of corporate diversity Unit 11.
重点：Corporate Culture
难点：definition of corporate culture; dimensions of corporate culture
Unit 12.
重点：Financial Management
难点：three decisions involved in financial management; operation of financial markets Unit 13.
重点：Human Resource Management (I)
难点：definition of strategic human resource management; roles of strategic human resource managers; employee motivation
Unit 14.
重点：Human Resource Management (II)
难点：purposes of performance appraisal; benefits of performance appraisal
3
Unit 15.
重点：Reverse Logistics
难点：definition of reverse logistics as a process; reverse logistics activities; improving ROA through effective returns management
Unit 16.
重点：Product (I)
难点：definition of product; types of product; product life cycle Unit 17.
重点：Product (II)
难点：process of developing new products; importance of naming new products Unit 18.
重点：Pricing
难点：definition of price; price in the marketing mix; pricing objectives and strategies Unit 19.
重点：Marketing (I)
难点：definition of marketing; product conception; product promotion Unit 20.
重点：Marketing (II)
难点：definition of brand; benefits of branding; features of a brand name
Unit 21.
重点：Electronic Commerce
难点：differences between traditional commerce and e-commerce; advantages and disadvantages of e-commerce; future development of e-commerce
Unit 22.
重点：Accounting and Financial Statements
难点：definition of the balance sheet; interpreting the balance sheet; functions of the balance sheet
Unit 23.
重点：Insurance
难点：definition of insurance; reasons for insurance; types of insurance
Unit 24.
重点：Business Law
难点：definition of business law; contract, breach of contract and dispute resolution; intellectual property
Unit 25.
重点：International Trade (I)
难点：definition of international trade; advantages of international trade; forms of international trade
4
Unit 26.
重点：International Trade (II)
难点：trade barriers in international trade; international cooperation and negotiation
Unit 27.
重点：Sustainable Development
难点：definition of sustainable development; conflict and synthesis of sustainable development; actions for a country or corporation to achieve sustainable development Unit 28.
重点：Business Organization
难点：definition of business organization; forms of organizational structure; definition of virtual organization; four types of virtual organization Unit 29.
重点：International Business Organization
难点：definition of international business organization; a brief introduction to WTO and ICC; past, present and future of the multilateralism
Unit 30.
重点：Globalization
难点：main reasons for globalization; benefits of globalization; the antiglobalization movement 四、课程教学的基本要求
教学环节包括：课堂讲授及习题课、课外作业、考试考查等。
1、课堂讲授：采用启发式教学，培养学生思考问题、分析问题和解决问题的能力；引导学
生通过实践和自学获得知识，同时增加讨论课、现场课及答疑等教学环节。2、教学辅助资料：商贸英语系列教学光盘。
3、习题课安排：本课程教学中每单元均安排有一定课时，
地进行训练和讲评，并定期进行教学测评。五、建议教材与教学参考书
李德荣总主编，《世纪商务英语阅读教程（专业篇）年11月六、说明
1、本教学大纲适用于四年制商务英语2、本课程分五、六学期讲授，每周
/国际商务双专业。4课时，共计148课时。
》（I、II），大连理工大学出版社，
2004
结合各章节后的习题，有针对性
商务英语教研室：陆霞
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