Apple Inc.
Q3 2011 Unaudited Summary Data
Q2 2011
Q3 2010
Q3 2011 CPU
Revenue CPU Revenue CPU RevenueOperating Segments Units K
$M
Units K
$M
Units K
$M
Americas1,217$9,3231,358
$6,2271,487$10,126
Europe995 6,027914 4,160922 7,098Japan
155 1,383129 910150 1,510Asia Pacific59,7433941,8256206,332Retail
797 3,191677 2,578768 3,505Total Operating Segments
3,760$24,667
3,472$15,700
3,947$28,571
Revenue Revenue
RevenueProduct Summary Units K $M
Units K
$M
Units K
$M
Desktops (1)1,009$1,4411,004$1,3011,155$1,580Portables (2)2,751 3,5352,468 3,0982,792 3,525Subtotal CPUs
3,760 4,9763,472 4,3993,947 5,105
iPod
9,017 1,600
9,406 1,5457,535
1,325Other Music Related Products and Services (3) 1,634
1,214 1,571
iPhone and Related Products and Services (4)18,7 12,2988,398 5,33420,338 13,311iPad and Related Products and Services (5)4,694 2,836
3,270
2,1669,246 6,046
Peripherals and Other Hardware (6) 580
396
517
Software, Service and Other Sales (7)743
6696
Total Apple
$24,667
$15,700
$28,571
(1)Includes iMac, Mac mini, Mac Pro and Xserve product lines.
(2)Includes MacBook, MacBook Air and MacBook Pro product lines.
(3)Includes sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.(4)Includes revenue recognized from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories.(5)Includes revenue recognized from iPad sales, services, and Apple-branded and third-party iPad accessories.(6)Includes sales of displays, wireless connectivity and networking solutions, and other hardware accessories.
(7)
Includes sales from the Mac App Store in addition to sales of other Apple-branded and third-party Mac software and Mac and Internet services.
K = Units in thousands $M = Amounts in millions
Sequential Change Year/Year Change CPU Units Revenue
CPU Units Revenue
22%
9%9%63%- 7%18%1%71%- 3%9%16%66%4%34%57%247%- 4%10%13%36%5%
16%
14%
82%
Sequential Change Year/Year Change Units Revenue
Units Revenue
#DIV/0!
14%15%21%1%#DIV/0!10%0%
13%14%5%3%14%16%- 16%- 17%- 20%- 14%- 4%29%9%8%142%150%97%
113%183%
179%- 11%31%- 6%8%16%
82%
