个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 弥个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个弥 1.1 ........................................................................................................................... 1 1.2 ........................................................................................................... 3 1.3 ........................................................................................................... 5 1.4 ................................................................................................................................... 9 1.5 ..................................................................................................................... 10 1.5.1 ................................................................................................................. 10 1.5.2 ......................................................................................................................... 12 1.5.3 ............................................................................................................. 12 1.5.4 ................................................................................. 12 怪个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个弥截 2.1 ............................................................................................................................................. 14 2.2 ..................................................................................................... 14 2.3 ..................................................................................................................... 15 2.3.1 ...................................................................................................................................... 15 2.3.2 ...................................................................................................................................... 15 2.3.3 ...................................................................................................................................... 16 2.3.4 ..................................................................................................................................... 18 2.4 2004--20005 ........................................................................................ 19 2.4.1 2004 ................................................................................................................. 19 2.4.2 2005 .................................................................................... ! 2.4.3 20042005 ............................................... ! 2.4.4 ......................................................................................................... 19 2.4.5 ................................................................................. 19 2.5 ......................................................................................................................... 19 2.5.1 .............................................................................................................. 19 2.5.2 .......................................................................................................................... 19 2.5.3 ...................................................................................................... 22 感蓬航紧个个尤尤尤尤尤尤尤尤尤个尤尤尤尤尤尤尤尤尤个怪感 3.1 () .............................................................................. 23 3.1.1 .............................................................................................................................. 23 3.1.2 .............................................................................................................................. 26 3.1.3 ..................................................................................................................... 30 3.2WTO ...................................................................................... 30 截尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个个个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个感怪 4.1 ......................................................... 32 4.2 .................................................................................... 32 I个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个挪个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个感感 5.1 ................................................................................................. 33 5.2 SWOT ........................................................................................... 33 弥个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个尤尤尤个感截 怪个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个尤尤尤个感截 感个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个个尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤尤个感截 II个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个广州宠物用品行业市场分析报告 1 嘉用爆累在感带带带春带带带用爆累怪尤搜用爆累感带带带感挪带未个1.1宠物用品分类及概念 1 20048 2 , 20012130%95Royal Canin30%PedigreeWhiskas2000 1个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 2 3 57025120001201 199915O23 ()10—3050200 4 1 2 3 4 10010 300 2个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个15000-60000 1.2 20022.6%460200020011670 200241%39%90%200280%20025% 30.5% 13%2090“” 200225%19982002140% 200213% 操弥尤感娜个弥挪化挪未尤春娜个弥感化弥春春尤搜弥娜个截弥化弥截带尤感弥娜个感弥化 3个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个1-1 1 2“” “”“” 3 4 5 6 7/ 8 4个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 “”2002-2007510 1.3() 1.25001002 2015015% 5个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个, 1991199519992001151/203054 19831995199820002000 2000 1 ,,,*50, 1 20%80%1.5100400100 6个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个2 16007000 4 3 20005000 2 ,2 3 1920012001 *30060—100 7个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个45000 ——1600066300—— 2000400280”.80%“26 20 340199720021942 8个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个1.4 2010665010005620004229820051028,Euromonitor·:“,150,15%,” “”“”“”()“”()() 20012130%1995(Royal Canin)30%(Pedig-ree)(Whiskas)()2000 19972002194220021750361\"\"200 9个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 1-1 个个个个个个2000 1190 18 784 226 124 0 2001 2201 315 1132 210 353 8 2002 2169 928 808 213 188 31 2003 27 793 766 433 758 1 2004 2777 870 819 717 57 8 2005 2970 933 703 955 60 0 : China Customs – World Trade Atlas 2-2 个个个个个个个个个2000 1176 311 211 118 40 48 37 313 0 2001 1073 207 56 86 0 42 47 416 11 2002 9351 8269 804 69 50 42 26 25 20 2003 14091 12367 1362 83 0 30 26 154 14 2004 158 13406 1436 15 0 24 0 401 272 2005 20459 15831 1404 0 0 4 0 2636 445 : China Customs – World Trade Atlas 1.5 1.5.1 1 5%550%—— 10个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个50%“”“”“”3100% 2 :,,,. 3 4 ,, 5 / 6 7 “”“” / 8 11个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个1.5.2 1.5.3 1180% 1 49 28 17 3 6 1 3 1 1 1 22 2 1 5 18 4 2 1 1 2 1 169 弥化弥化弥化弥化怪化弥化弥弥化怪未化 感化弥化弥化弥感化 弥化弥化弥化怪化弥化怪化截化弥带化弥操化 个 个 1 1.5.4 1个 12个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个Kuraray“ShinUp”30 2 KONG KONGKONGKONG 80g-100g100KONG Company226g2-3100 3 4 , 5 6 7 , * 1~4个 * 10 * ,,, * ,,,, * * * 45 30cm :26cm 30cm * 8 9 13个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个2 2.1 656.96%7030 20%“”150300“”52008150 2.2 2008201020049.8%197820006.49.5%160 “”5% 1GDP9% 2 3 14个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 460“” 5 6()()() 7 2.3 2.3.1 2.3.2 1 “”5%“”①②③④“”“”—— 15个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个⑤ 200112001 20002001Procter & Gamble 2 “” 3 57025120001201 4 2.3.3 1 400200 16个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 2 2~350~200 150~200,, , , , 100~300 3 ,, 4 “”“” 5 30~80 6 …… 7 17个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个…… 8 20198210 12200847630 13 2.3.4 2003715000“”300 “”827 2004200411-3‘2004CAA’2004111‘2004CSV’200436-200437‘2004CFA’“”200452-6‘’ “” 200651-3BEIJING KENNEL CLUB 18个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个2.4 2006 2.4.1 2006 2.4.2 2.4.3 2.5 2.5.1 “”610100-120200ml70 10 2.5.2 春截挪带未感(41.4)(27.6)(10.6)(7.9)(4..6)(2 .3)0. 30.2(0. 2)(0 .2)(0. 2)(0 .2)0 .2(0 .2)(0 .1)0.14.0%2-1个 19个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个截尤搜操尤未春尤怪截弥尤截弥带尤感怪操尤搜个怪嫩弥个个个个个弥个个个个个个个怪带带~截带带用个爆个累感带带带春带带带个个怪个个个 20个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个个个未带带春带感带带未带带弥怪怪个都鳌都鳌怪带未带个个弥个挪个个个感个截踪个操春截春感带怪挪弥挪带怪截带个——个个截带搜带 21个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个个截个个个个 1 2 3 4 5 6 2.5.3 ‘’—— 22 个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 3WTO 3.1 () 2090 70 3.1.1 ——1313006254301()(pets)(small animals) 4 FDA( 23个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个)USDA()AAFCO() 2055120017 5006 000311981198144054010156205403-13-2 弥春弥搜弥截弥怪弥带春搜截怪带怪带带怪怪带带感怪带带春操尤截春挪尤搜搜怪尤怪操尤操春挪尤春搜怪尤操未尤春弥操尤带挪弥挪尤挪春弥感尤未操弥搜尤操怪尤怪未 3-1 BCC, Inc. 24个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个181614141210812000214.74.915.215.816.417653.93.843.63.43怪带带感怪带带截怪带带挪怪带带搜怪带带操怪带带春 3-2 % Snapshots International Ltd., July 2004 20047008003-1(city hal1)110(16.8)15251525“”(canadian humanitysociety) 感嫩弥个个 个个个个个个化个感怪尤怪个怪搜尤春个挪尤挪个怪尤挪个感截个个挪个挪个怪个挪个嫩个25 个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个8567 ()X201982 200418231998—200442003Del Monte3-32009224 弥带尤操带化春尤挪带化感弥尤未带化怪挪尤挪带化怪带尤挪带化怪尤未带化 感嫩感个个个3.1.2 75%26%25%17%39.7% 26个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个44%2.5%2%10%3-4 怪尤挪带化怪化截化截化弥带化怪搜化弥带化弥操化怪挪化 3-4 2003 3?3() (PPF)PPF135132 33 3 l2835 27个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个IKEA() 个个 Euromonitor2003462116Masterfood36%Nestlé Purina 17%52%24%200724 2006124502316000222418 4000 “” 4700230084079058017052453-2l02.5 6502500 30%35% 5.65300 感嫩怪个怪带带挪个个个操未带个个个个春截带个个个挪春带个个个怪感带带个个个挪未带个个个弥操带个个 28个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个个 2.338400120070%1830556 个82103900 3-5 搜挪娜弥挪化挪带~搜截娜怪搜化感截娜怪带化感挪~截未娜感未化 3-5 2002294621,857,61200221,8514,8669907,616471,14 20029,243,343,472,43 10,167,511,88500 98006500330086006100 个个200479O4l 591998—2004(CAGR)2918451l 29个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个Whiskas()Pedigree ()Sheba 20098.36(CAGR)1.2 3.1.3 2090 200641,80070018150 9.6121011.2811001T-8.8161.322503.65 “”Anicom15200424001 个3.2WTO 30个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 1——199019981510.25425.12.6WTO380-90GDP 22-22002 3 1 2 DFR9“2001”“” 1 —— 2 3 31个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个 4198619971999WTO WTO 4 4.1 4.2 个个个个个 32个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个5 5.1 ——1600066300 —— 5.2 10-2034 2-350-200 150-200 100-300 33个缩缩缩缩挪未截截未带带春未挪未截截未带带春未个1 http://www.fococn.com/Class.asp?ClassID=47&ClassName= http://yellowpage.99pet.com/ http://www.jjj-dog.com/detail.asp?id=299&bian=&bid=5&sid=20 http://money.cnfol.com/050729/160,1556,1365798,02.shtml 2 3 34