英语高考“七选五”阅读理解原创仿真模拟试题12

英语高考“七选五”阅读理解原创仿真模拟试题12

第二节（共5小题；每小题2分，满分10分）

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

话题：广告宣传 难度：中 建议用时：7分钟

Advertising is a message that tries to sell something. Companies advertise everything from cars to candy. 1 For example, an advertisement could try to make voters choose a certain candidate (候选人) for president. 2 You find them on the radio and on TV, in magazines, shop windows and on T shirts. They show up inside elevators, on school buses and even in schools. About 600 billion dollars are spent on advertising around the world every year.

3 It tells people about something, like a product or a service and it also works to

make people want to buy the product or service.

Advertisements do their jobs in different ways. Many printed advertisements have headlines or boldly printed words that make people stop and read them. Some headlines may promise something that the reader wants, like a good price. 4 Some advertisements use slogans that are used over and over again. They are easy to remember and often use a catchy phrase. Sometimes they are not related to the product. In many advertisements a famous person talks about a product and tells why they use it. This person may be an actor, a model or a well-known athlete. Or they may just be an average user of a product. 5 Advertisers broadcast their commercials several times a day for days or weeks to get the message across. When people see an advertisement more often they may be more likely to accept the message and want the product.

(In many advertisements a famous person talks about a product and tells why they use it. This person may be an actor, a model or a well-known athlete. Or they may just be an average user of a product.)

A. Advertising does two main jobs.

B. There are two kinds of different advertisements. C. Advertisements appear almost everywhere you look. D. Others may carry the announcement of a new product. E. Sometimes advertising is also used to change people’s ideas.

F. Advertisements also compare a product with another one of the same type. G. Repetition is one of the most basic techniques used in the advertising business.

【解题导语】本文是说明文。文章介绍了广告的定义、出现的地方、主要的目的以及达到其目的的一些方法。

1. E。由后面的举例可知本选项承接上文补充说明广告的功能，故选E。

2. C。由下文中所列举的广告出处和看到广告的场所可知本选项用来总体说明广告无处不在，故选C。

3. A。由本段后面的句子可以概括出本段的主旨是：广告所要做的两方面工作，即作广告的两个目的，故选A。

【易错点拨】本题的干扰选项是B，但B说明公的是广告有两种不同的类别，而后面的句子不是从类别上区分广告。另外，下一段段首“jobs”一词重现，所以第三空应选用A选项。 4. D。本选项中的“others”与前一句中的“some”相对应，用来说明大字标题或黑体字类广告所包含和传达的信息，与前一句构成平行并列关系，故选D。

【易错点拨】本题的干扰选项是F，本选项和前一句都围绕着大字标题或黑体字类广告所包含和传达的信息展开，而本选项则意思是广告比较同类产品，两者从逻辑上讲不在一个层面。 5. G。由后面的“several times a day for days or weeks”和“more often”可知此处要说明广告通过重复来达到其目的，故选G。

【易错点拨】在解答本题时一定要理清文章和段落的层次，特别是第三段中对广告达到其目的的方法的说明，本段共提到四种方法：用大字标题或黑体字、运用口号、用名人话语和重复，段首先阐明广告以不同的方法达到其目的，接着陈述了四种方法，每种方法后又作了展

开说明。如果理不清文章和段落结构，各个正确选项之间便会产生相互干扰。

The original passage: advertising-techniques Table of Contents

Introduction and Advertising Techniques Advertising Media

Production and Regulation of Ads

History of Advertising - the Pros and Cons of Advertising Text and Worksheets available at our shop

Advertising is a message that tries to sell something. Companies advertise everything from cars to candy. Advertising is also used to change people’s ideas. For example, an ad could try to make voters choose a certain candidate for president. Ads appear almost everywhere you look. You find them on the radio and on TV, in magazines, shop windows and on T shirts. They show up inside elevators, on school buses and even in schools. About 600 billion dollars are spent on advertising around the world every year.

Advertising techniques

Advertising does two main jobs. It tells people about something, like a product or a service and it also works to make people want to buy the product or service.

Ads do their jobs in many different ways. Many printed ads have headlines or boldly printed words that make people stop and read them. The headline may promise something that the reader wants, like a good price. Other headlines may carry the announcement of a new product.

Some ads use slogans that are used over and over again. They are easy to remember and often use a catchy phrase. Sometimes slogans are not related to the product.

In many ads a famous person talks about a product and tells why they use it. This person may be an actor, a model or a well-known athlete. Or they may just be an average user of a product.

Ads also compare a product with another one of the same type. The ad points out why a product is better.

Some ads feature cartoon or product characters. They may appear in an ad over a long time. The characters become well known and people identify them with a product.

Repetition is one of the most basic techniques used in the advertising business. Advertisers broadcast their commercials several times a day for days or weeks to get the message across.

When people see an ad more often they may be more likely to accept the message and want the product.