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一、PartOne: Economics, please answer the following questions (10% each,

30%)
1、Pleaseexplain how absolute advantage and comparative advantage differ,

andgive an example in which one person has an absolute advantage indoing something but another person has a comparative advantage.

Answer:
Comparativeadvantage means compare the cost of a country's production of thesame unit of a product is relatively lower than other countries, thecountry in the production of this product has a comparativeadvantage. The absolute advantage refers to the resources of anational production of the same unit of a product used in theproduction of another country less than similar goods. There must bea comparative advantage absolute advantage, comparative advantagedoes not necessarily have an absolute advantage. Economics use theterm absolute advantage when comparing the productivity of one personfirm or nation to that of another. while comparative advantage isbased on the relative opportunity costs of the persons, firms, ornations Trade can benefit everyone in society because it allowspeople to specialise in activities in which they have a comparativeadvantage.

Example:Suppose country A were to produce one unit of wine and cloth time oftwo hours and one hour, B country is one hour and two hours, on thefabric production, A state-owned absolute advantage; in the wineproduction, B-owned absolute advantage. A country is assumed toproduce one unit of each wine and cloth time of two hours and onehour, B country to six hours and two hours. A consideration from thecountry, the production level is three times the wine country B, theproduction level is twice cloth country B, compared to wine andcloth, A country has a comparative advantage in the production ofwine. Ha ha ha, from B States to consider the level of production ofwine is one third A country's level of production of cloth is half Acountry, compared to wine and cloth, B country has a comparativeadvantage in the production of cloth.

2、Whatare the basic functions of national Five Year Plan?

Answer：

Five-yearplan is a short-term economic strategy for the steady development ofthe national economy plays an important role in guiding.Complete thefive-year plan to make our country began to change the industrybackwardness, move to a socialist industrialization; understanding ofthe basic completion of the three major reforms that the country hasachieved the transition from New Democracy to socialism, establishingthe socialist system. During the transition period, our Party hasopened a creative way for the characteristics of China's socialisttransformation of the road. People's living standards continued toimprove, and generally people began to lead a relatively comfortablelife. We opened wider to the outside world, and the pattern ofall-round opening took basic shape. The development of science,technology and education was accelerated, and other socialundertakings progressed in a comprehensive way. Policy coordinationfunction, that is to say, in the process of realizing the objectivesof national plans, it can help coordinate all aspects of the policyin order to achieve the established targets.

3、Givean example industry which contributes most to the social economy

developmentmost and try to back up your opinion by quoting the latest statisticsto say which industries have much potential?

Answer：

Inmy opinion, The tourist industry contributes most to the developmentof social economy.The fllow chart is the development of Nan Jing tourist industry and the statistics is from January - June
FromNanjing Statistics Bureau, regardless of the number of visitors orrevenue from, the first half Nanjing tourism economy maintained arapid growth - tourists mainly tourist areas (spots) 43,940,000passengers (including free access to the resort casual localresidents). up (the increase, the same below) of 30.9%. Total tourism

incomeof 51.128 billion yuan, an increase of 16.8%.

Thisyear from January to June, the city of Nanjing major tourist areas(spots) tourists 43,940,000 passengers, an increase of 30.9%. Totaltourism income of 51.128 billion yuan, an increase of 16.8%. Amongthem, 34.33 million domestic tourists trips, an increase of 14.5%,inbound tourists 630,000 passengers, an increase of 15.1%.

Fromthe tourist point of view, in the first half, Nanjing total inboundtourists 630,000 people, including Taiwan compatriots, 125,000passengers, an increase of 15.2%; Macao 06,300 passengers, anincrease of 15.1%; Hong Kong compatriots 84,900 passengers, anincrease of 15.1%. Foreigners in Nanjing tourism totaled 414,000passengers, an increase of 14.9%. In the foreign tourist market inAsian tourists received 183,200 passengers, an increase of 9.2%;European tourists 118,200 passengers, an increase of 19.3%; Americantourists 79,300 passengers, an increase of 17.6%. Earlier this yearthe Japanese earthquake, causing growth to slow Asian source markets,the rest are kept double-digit growth on all continents.

1--6months, the city received 34.33 million domestic tourists trips, anincrease of 14.5%. According to Tourism Bureau of domestic tourismsample survey, this year Nanjing domestic tourism tourists to the topfive, respectively, Jiangsu, Anhui, Zhejiang, Shandong, Henan.Especially in Anhui, Shandong, Henan, Shanxi, Hebei and other remotesource has increased. The data also show that this year's domestictourists rather in per capita spending increased by 7 percentagepoints.

Fromthe date ,you can see that the tourist industry contributes most tothe development of social economy.

二、PartTwo: Management, please answer the following questions (10% each,

30%)
1、Inyour opinion, what is the single most import aspect of the definitionof

management?Why? Which of Mintzberg’s ten managerial roles do you think you are

bestequipped to play? Explain.

Answer:
(1)Management is the process of working with and through others to achieveorganizational objectives in a changing environment. Central to this processis the effective and efficient use of limited resources. There areseveral reasonsas follows:
a.An objectives is a target to be strived for and, one hopes, attained.Like individuals, organizations are usually more successful whentheir activities are guided by challenging yet achievable objectives.

b.Some complex collective action necessitates systematic management,and organizational objectives give purpose and direction to themanagement process.

c.Without organizational objectives, the management process, like atrip without a specific destination, would be aimless and wasteful.

Consequently,achieving organizational objectives can ensures that the corporatecould reasonably and automatically match up the departments tocoordinate the pace of different work, forming a unified whole.

(2)I think I can be best equipped to play the role of Resourceallocator. The allocation of human resources is to fully make use ofphysical strength, intelligence, knowledge, creativity and skills,and promote human resources and material resources to achieve a moreperfect combination, to maximize the social benefit and economicbenefit. Reasonable allocation of human resources is one of the basicelements of social vitality. It not only can make the human resourcestructure of social organization within the reasonable. It canmaximize the use, give full scope to the talents, so that eachperson's intelligence and potential into full play.

2、Whatis market segmentation all about and how could it be used in acertain

business?How can a company encourage brand loyalty and repurchase?

Answer:
Marketsegmentation is a marketing strategy that involves dividing a broadtarget

marketinto subsets of consumers who have common needs and priorities, andthen designing and implementing strategies to target them.

Marketsegmentation strategies may be used to identify the target customers,and provide supporting data for positioning to achieve a marketingplan objective. Businesses may develop product differentiationstrategies, or an undifferentiated approach, involving specificproducts or product lines depending on the specific demand andattributes of the target segment.

Inthe process of training staff corporate loyalty, three factors arecrucial:
Thefirst is performance management.Full-time employees into theenterprise from the first day, they will enjoy the enterprise givencareful training and family-like care. Business-to-employee loyalty,responsibility, move, infected employees, prompting them ten times, ahundred times return on corporate loyalty.Followed by the trust ofemployees. Steve Jobs is a master of shaping brand loyalty, but alsofoster employee loyalty expert. His secret of success is to give theteam enough confidence. The ability of employees to enhance thecareer path included, to cultivate employee loyalty is alsocrucial.The third is to make the employees have a sense ofaccomplishment. In "80" employees, for example, they areincreasingly engaged in meaningful work hungry. Company managers tohelp them understand the importance of the work, it is possible tomaximize the feeling of its success.

3、Tryto choose a company, and give an example of vocabulary of Strategic

Management.

Answer:
StrategicManagement: refers to a business or organization in a certain periodof global, long-term development direction, objectives, tasks andpolicies, and make resource allocation decisions and the art ofmanagement. Including the company upon completion of the specificobjectives of the uncertainties made a series of judgments. Thecompany developed strategies on the basis of environmental monitoringactivities.

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References
Transcriptsand references available upon request