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酒店《每日销售会议》培训活动纲要

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A HOTEL

XXX大酒店

TRAINING ACTIVITY OUTLINE

培训活动纲要

 

Task: Daily Sales Briefing

任务:         每日销售会议

 

Code 序号:  OH-SM-RM-D002

 

Objectives:At the end of this session, each trainee will be able to provide a highly

                        Focused approach to the day to day selling and sales planning for each

                        Individual sales associate.

目标:课程结束后,每一个学员将能够集中精力做每日的销售工作和制订

                        销售计划。

 

Standard   The DOSM or deputy will conduct daily sales briefing every working day.

                       The daily sales briefing will last no more than half an hour.

                       All sales associates will attend the briefing and a representative from

                       Rooms Division and Food & Beverage Department will be invited to

                       participate.

标准:           市场销售总监或其代理将主持每日销售会议,会议将不会超过半小时

                    所有的销售部员工必须参加此会议,房务部及餐饮部将派代参加。

 

Resources Whiteboard, Flip Chart, Sales call reports form, competitor information  

                       form

培训器材  白板,翻转展示板,销售报告表格, 竞争对手信息表

 

Method

培训方式

Training Steps

培训步骤

Time

时间

 

Ice break

打破僵局

 

Introduction

介绍

 

 

Raise interests

提高兴趣

 

 

 

 

 

 

 

 

Lecture

讲解

 

 

 

 

Explanation and demonstration

解释和展示

Contents

内容

 

 

 

 

 

Exercise

Role play

练习角色扮演

 

 

 

 

 

 

 

 

Summary

总结

 

 

 

Music Loud and the trainer in uniform of sales manager standing straightly and smile.

大声音乐,训导师着销售经理服装微笑着站在学员面前。

Self-introduction and give a warm welcome.

自我介绍并向学员表示欢迎

 

Question to test the trainee’s level:        

提问学员测试水准

Does anyone attend the sales briefing?

谁参加过销售会议?

 

W.I.F.M:                                                

我将从中学到什么?

we know our competitor and us each other, we will lead that market, we will win in every target.

知己知彼,百战百胜。

 

This course should divided in two parts:

课程将分为两部分:

What is we need prepared before sales briefing?

销售会议前需要准备什么?

What should we follow up after sales briefing?

 会议结束后我们需要跟进那些事情?

 

All standard & procedure be written in the flipchart and showing to trainees:

所有的标准和程序将写在白板上并展示给学员。

Explain the S&P item by item

(refer to S&P)

逐条解释标准和程序(参照标准 和程序)

showing the sales call reports and competitor information form at same time

同时展示销售报告和竞争对手信息表格。.

 

Divided trainees into two groups to do daily sales briefing and other group will critique after role-play.

分两组做每日销售会议练习,然后评估。

 

Question:

What should we follow up after sales briefing?

会议结束后我们需要跟进那些事情?

all answers will be written in the white board and then explain item by item.

所有的答案将写在白板上,然后逐条解释。

 

Review all key points which are listed on Flip Chart

回顾所有翻转展示板上的要点

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5 minutes

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

30 minutes

 

 

 

 

 

 

 

 

 

15 minutes

 

 

 

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total 80 minutes

 

 

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