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酒店《日销售拜访》培训活动纲要

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A HOTEL

XXX大酒店

TRAINING ACTIVITY OUTLINE

培训活动纲要

 

Task:             Daily Sales Calls

任务:          每日销售拜访

 

Code序号:    OH-SM-RM-D001

 

ObjectivesAt the end of this session, each trainee will be able to ensure market  

                      reach target are achieved.

 目的:         课程结束后,每一个学员将能够确保到达每个目标市场。

 

Standard All sales associates will conduct planned sales calls daily covering key

                     accounts, key prospects, other active accounts and new prospects.

标准:         每个销售员工在制订销售计时必须包括重要客户,有潜在生意的

                     客户,其他行为的客户和新的客户。

 

Resources Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG or Star Choice

                       Form

培训器材:   白板, 翻转展示板,销售资料夹,礼品,SPG 表格

Method

培训方式

Training Steps

培训步骤

Time

时间

Introduction

Ice break

介绍

打破僵局

 

 

Raise interests

提高兴趣

 

 

 

 

 

 

 

 

 

 

Lecture F/C

And

Buzz group

讲解和集体讨论

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Role play

角色扮演

 

 

 

 

 

Summary

总结

 

Music Loud and the trainer is in uniform of sales manager standing straightly and smile.

大声音乐,训导师着销售经理制服站直,微笑。

Self-introduction and give a warm welcome.

自我介绍向学员表示欢迎。

 

Question to test the trainee’s level:

Does anyone know what the sales person do at hotel?

提问学员:

谁知道销售部在酒店内是做什么的?

 

every associate will be a sales person in the hotel.

强调: 酒店内任何一名员工都将是销售人员。

 

W.I.F.M: 我们从中能获得什么?

Gain self confidence  mean half success.

充分的自信是成功的一半。

 

Divided trainees into several group to discuss then critique after discussion.(What need we preparing before sales calls?) (F/C 1)

将学员分为几组讨论然后评估

( 销售拜访时我们需要准备什么?)

  • Business card 名片
  • Collateral material 销售资料
  • Note pad and pen 便签及笔
  • Promotional material when applicable 有用时将携带推广资料
  • Standard Sales Presenter 标准的销售展示
  • SPG and Choice enrollment forms 仕达屋优先宾客计划申请表
  • Promotional material from sister hotels when applicable

必要时将携带其它饭店资料。

 

Note: Good preparation half successful.

强调: 良好的准备是成功的一半。

 

Ask two pares of trainee to demonstrate sales call. One pare is with good prepare the other pare is without prepare.

让两个学员表演销售拜访:一个是有充分准备,一个则相反。

Let others to critic and then the trainer emphasis the key points of good preparation.

让其他的学员评估,训导师对准备充分的销售拜访强调要点。

 

Review all key points which are listed on Flip Chart .

回顾翻转展示板上的要点。(F/C 1)

 

Remarks: Daily sales call  is an activity for our daily  job, sometimes need some experience to do it, one important thing is keep good relationship with our clients.

提示:销售拜访是我们每天的基本工作,有时需要一些经验,重要的是保持与客户的良好关系。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

20 minutes

 

 

 

 

 

 

10 minutes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Total 60 minutes

 

 

 

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